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Attract the Next Generation of Investors With Social Responsibility

COVID-19 brought CSR to the fore, and the increased consumer interest in it will remain in Sbobet. To capitalize on this, businesses must be transparent to investors and report on metrics tied to social good.
Younger investors are entering the investment landscape with new priorities, and ESG (environmental, social and governance) issues are a major focus.
Under increased scrutiny, brands must build robust ESG reporting frameworks to demonstrate their value in this new wave of conscious investing.
You can do this by aligning your business with the right investors, using established reporting frameworks to guide you, and exploring beyond traditional reporting metrics.
For the last 41 years, the Business Roundtable has periodically issued a statement on the principles of corporate governance. Since 1997, the collective of CEOs and executives had upheld that “corporations exist principally to serve shareholders.” That’s no longer the case.

In August 2019, the group made a transformative change to its principles, broadening the focus of corporate social responsibility (CSR) to include not just moneyed shareholders, but all stakeholders – including employees, community members, customers and suppliers. Following the onset of the COVID-19 pandemic, this sentiment has only grown stronger, and we’ve seen companies across Canada roll up their sleeves to support their communities during this unprecedented event.

This shift in perspective at the leadership level has been particularly welcomed by millennial and other investors looking to support companies that align with their values while still generating a profitable return on investment – and that’s not the paradox many think it is. In fact, companies that have a strong environmental, social and governance (ESG) position experience higher equity returns and a reduction in credit-related risk.

While businesses adjust the way they operate, we’re also getting ready to see more than $15 trillion in generational wealth move from baby boomers to millennials as millennials become the new generation of business owners and leaders. As companies move forward into this new era, it will be important for them to actively attract this particular segment of investors.